Our Vision: SUCCEED

Thanks to our proactive market strategy we are the leading carrier in Central and Eastern Europe and the Middle East. As a key contributor to Austria's attractiveness as a business location we secure our position with dedicated, highly motivated staff who bring a smile to the faces of our guests by delivering a superlative product.

Our mission: We care.

"We care" is the credo that guides our actions. In concrete terms, it stands for:

• Charming naturalness
• Austrian agility
• Refreshing harmony
• Enthusing little extras

For us, "We care" means attending to the needs of our guests willingly and with pleasure. We use our natural charm to provide our guests with a refreshing, harmonious travel experience. We surprise and enthuse our guests with that little bit extra attentiveness and warmth every time they travel with us. So every Austrian flight is like taking a mini-break in Austria.

In fulfilling our mission we rely on our most important asset – our staff; their enthusiasm, their commitment, their empathy, their team spirit and their common will to succeed. Our strength lies in taking care of our guests with genuine courtesy and typical Austrian charm – and taking pleasure in doing so.

All this is succinctly expressed in our promise: We fly for your smile.

Our strong brands

We unite three strong brands under a single umbrella. Each has its own remit, and together they fulfil all our guests' diverse travel needs.

Austrian Airlines functions as a hub between East and West, centred on Vienna and focussing on Central and Eastern Europe and the Middle East.

"Tyrolean Airways" operates as a production platform: well established under the consumer brand "Austrian arrows", it boasts a targeted, efficient network of regional destinations that perfectly complements the Austrian Airlines network.

Lauda Air's role is neatly summarised in the tagline "The Austrian way to holidays": it carries guests to their holiday destinations in an inimitable "Austrian style".

Our vivid, inspiring corporate design

Our design is an expression of our corporate values. The red arrow is highly streamlined, its dynamic shape reminiscent of a plane taking off.

The strong red on a white background is a reference to the Austrian flag. As well as evoking flight, the logo also generates associations with freedom, ease and fresh ideas. For each setting we use a carefully coordinated palette of harmonious colour combinations, teaming blue, green, ochre and mauve with red and/or red and white to give a vibrant, natural look.